From identities and campaigns to digital experiences,
I shape ideas from first thought to final execution.
VISHAL K.
SENIOR VISUAL DESIGNER
& CREATIVE LEAD
I turn ambiguous briefs into clear, distinctive visual systems. My work spans brand identity, campaigns, social content, print and digital experiences, connecting one central idea across every execution.
Over four years, I’ve led creative work across hospitality, F&B, beauty, fashion, real estate, education and lifestyle, from early concept and visual direction through final delivery.
Ideas built to move beyond a single frame.
Raffeta. Campaign concept, art direction, product visuals. A series of
campaigns for Raffeta, turning skincare products, benefits and brand personality into
distinctive visual stories with a cohesive aesthetic.
Product & Brand CampaignsDining & experience campaigns
Campaigns translating Péndulo’s
tasting journeys, cocktail programme
and seasonal moments into a
cohesive visual language.
The work spans menus, events and
social content, balancing culinary
detail with theatre and discovery.
Product & Brand Campaigns
Product benefits translated into
premium content across social,
e-commerce and digital.
Everyday rituals shaped into
clear visual stories across
every digital touchpoint.
Identities built from a single idea, carried everywhere.
A contemporary dining identity rooted in the warmth, familiarity and
character of North India.
Built from the ground up, Sarson transforms a culturally familiar idea into
a refined visual world, balancing Indian roots with modern hospitality.
A self-care identity built around softness, confidence and everyday ritual.
Bloom & Body Co. pairs a warm, approachable personality with a clean
contemporary visual language, creating an identity that feels gentle
without becoming generic, and playful without losing sophistication.
A real-estate identity shaped by coastal living, understated luxury and a
strong sense of place.
Luxury Fire Island Homes brings together refined typography, restrained
visual language and elevated imagery to create an identity that feels
exclusive without becoming excessive, positioning the brand for a
discerning luxury property audience.
Taste of Tradition
Sarson is a contemporary North Indian dining brand for Park Plaza Chandigarh Zirakpur, built from the ground up to capture the warmth of Punjabi dining.
View case studySarson / Brand Identity / Art Direction / Typography / Menu
Design / Social Content
Botanical care, made beautiful.
A skincare identity shaped around botanical ingredients, everyday rituals and soft, sensory self-care. I developed the visual language across identity, packaging and social content to make the brand feel natural, modern and approachable.
View case studyBloom & Body Co. / Brand Identity / Art Direction /
Packaging / Social Content
A refined real estate identity presenting distinctive homes through an elevated coastal visual language, spanning typography, brochures, digital presentations and marketing collateral.
View case studyLuxury Fire Island Homes / Brand Identity / Art Direction /
Typography / Property Brochure / Digital Presentation /
Print Collateral
Party and event posters designed to build anticipation, establish the mood and turn every
announcement into an experience people want to attend, share and remember.
Raw images transformed into purposeful visual compositions through
retouching, compositing and art direction.
YouTube thumbnails designed to create instant curiosity, communicate
the story at a glance and earn the click before the first frame begins.
Reel thumbnails designed to stop the scroll, establish the story instantly
and create a clear visual identity across fast-moving short-form content.
Brochures, menus and printed materials designed to carry each brand’s
visual language into physical experiences.
A considered brochure designed to present luxury
residences through refined typography, elevated
imagery and a clear, persuasive property narrative.
A selection of logos designed to be distinctive, versatile and recognisable
across different sizes and applications.
I’m a Senior Visual Designer & Creative Lead with 4+ years of experience
building brand identities, campaigns and digital experiences.
I work across concept development, visualisation and execution, turning
briefs into clear visual directions and carrying them across
digital, social and print.
Alongside hands-on design, I’ve led creative projects, guided designers
and worked closely with teams from initial idea through final delivery.
Creative Head · Studio Kriv
2025 - Present
Leading visual direction, campaigns and day-to-day creative
execution across hospitality, F&B, fashion and lifestyle brands.
Associate Creative Director · Xanadu Brands
2024 - 2025
Led brand and campaign projects across identity, digital,
print and presentations while guiding creative execution.
Senior Graphic Designer · Perfect Pixel Pro
2023 - 2024
Created campaigns, social systems and brand communication
across real estate, hospitality, fashion and lifestyle.
Graphic Designer · Creatore
2022 - 2023
Worked across brand identity, social media, print and
campaign creatives for F&B and real estate brands.
Visualisation
Campaign Design
Concept Development
Brand Identity
Creative Direction
Digital & Social Design
Photo Manipulation
Motion & Video
Pitch & Presentation Design
Designed and built by Vishal K.
Social Media & Digital
Building distinctive visual systems that keep brands consistent, recognisable and engaging across digital platforms.
I created a social media content system for
Burger Bae, combining bold food visuals,
expressive typography and a fast-moving
visual language to make the feed feel as
energetic as the brand.
The work covered product stories,
promotional content, match-day moments
and award-led communication across
social platforms.
I created a launch-focused social
media system for Baddie Got Style,
combining fashion-led imagery,
expressive typography and bold
compositions to build a confident,
youth-driven identity.
Bloom & Body Co.
I created a social content system for
Bloom & Body Co., combining sunlit
lifestyle imagery, clean typography and
product-led storytelling to build a fresh,
recognisable presence.
The work covered skincare education,
product benefits and campaign content
designed to make every message clear,
engaging and visually consistent.